Performance Marketing Manager - Drive Growth & Impact in Bali

Join ShopBack, Asia-Pacific’s leading rewards and cashback platform, as a Performance Marketing Manager in the heart of Bali. As part of our Global Performance Marketing team, you will spearhead data-driven online media strategies to acquire and retain users, driving significant growth for our platform. In this role, you'll work closely with cross-functional teams to optimize campaigns across various digital channels, leveraging advanced analytics tools to maximize ROI.

Bali, with its vibrant digital marketing scene, is the perfect location to launch and scale your strategies. You'll have the opportunity to work in a dynamic environment, surrounded by creative professionals and tech enthusiasts. This is your chance to make a tangible impact on ShopBack's global growth, all while enjoying the island's unique culture and lifestyle.

As a Performance Marketing Manager, you'll be responsible for developing and executing high-impact digital marketing campaigns that drive user acquisition and engagement. You'll analyze performance data to identify trends, optimize campaigns in real-time, and collaborate with internal teams to ensure seamless execution. With a strong focus on data-driven decision making, you'll play a pivotal role in shaping ShopBack's marketing strategy and achieving our business objectives.

📋 Tanggung Jawab Pekerjaan

• Develop and implement data-driven online media strategies to acquire and retain users, driving significant growth for ShopBack.
• Optimize digital marketing campaigns across various channels, including social media, search engines, and display networks, using tools like Google Ads, Facebook Ads Manager, and Meta Business Suite.
• Analyze performance data to identify trends, optimize campaigns in real-time, and report on key metrics to stakeholders.
• Collaborate with cross-functional teams, including product, engineering, and customer support, to ensure seamless execution of marketing campaigns.
• Stay up-to-date with industry trends and best practices in digital marketing, attending relevant conferences and workshops as needed.
• Monitor and analyze campaign performance, providing insights and recommendations to improve future campaigns.
• Work closely with the Global Performance Marketing team to ensure consistency and alignment with ShopBack's global marketing strategy.
• Drive continuous improvement in marketing performance through A/B testing, experimentation, and data-driven decision making.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience as a Performance Marketing Manager or similar role, with a track record of driving significant growth and impact.
• Strong understanding of digital marketing channels, including social media, search engines, and display networks.
• Proficiency in using marketing analytics tools such as Google Analytics, Google Tag Manager, and marketing automation platforms like HubSpot or Marketo.
• Experience with A/B testing and experimentation to optimize campaign performance.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Strong problem-solving skills and a data-driven approach to decision making.
• Familiarity with ShopBack's rewards and cashback platform is a plus.

🛠️ Keahlian

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